Presenter

With a foundation in psychology and behavioural economics, Natasha has led global research initiatives that shape the design of medical devices and health technologies. As Head of Human Factors at Crux Product Design, she leads a team dedicated to creating intuitive, safe, and user-centred solutions. Her career spans senior roles in human factors engineering and behavioural science consultancy, where she has championed evidence-based approaches to understand users and influence product decisions. Natasha’s work bridges science and innovation, ensuring that human behaviour is at the heart of technology that improves lives.