Presenter

Anke is a design research consultant at PDD and is a skilled researcher and moderator with a background in marketing and design research. She studied English at university and furthered her education to gain a master’s degree in marketing at the University of Nottingham, Ningbo, China, in 2019. Anke has worked with healthcare companies, FMCG companies, and luxury brands. Her research work includes studies that directly fed upstream product development and more verification-led studies covering product, packaging, advertising, and social media campaign testing prior to final rollout. She has a vast experience with bridging the gaps between the Chinese and global regulatory requirements withing the medical space.