Presenter

James is Usability Lead at Crux Product Design Ltd, where his primary goal is to ensure that the Human Factors process is seamlessly integrated into product development to produce safe, effective and user-empathic solutions. James has supported leading pharmaceutical clients on projects spanning the entire design process, ensuring user needs and patient representation drive development decisions. He is distinguished for his unwavering commitment to a user-centred approach, consistently placing end-users at the core of the design and development process by spearheading inclusivity and user representation.