Presenter

Lisa Gunther oversees the Human Factors team at Farm and is a program manager with over 16 years of experience in medical device research and usability. As a director, she contributes broadly to company strategic planning and development. She is responsible for resourcing and overseeing all projects for the human factors team, authoring proposals, managing usability templates for Farm’s quality system, and supporting the business development group. She has a broad range of experience in human factors research methods and analysis from early generative studies/ethnography to formative and summative usability testing. Prior to joining Farm, Lisa worked in higher education for 20 years and established both the Human Factors Psychology Program and User-Experience Research Lab (UXLab) at Greensboro College. She also spent 5 years as Director of User Research at HirLan, Inc., a medical device human factors consulting firm, where she supervised and executed formative and summative usability studies to include evaluation/validation of user documentation (e.g., training protocols, Instructions for Use). Lisa’s background in behavioral-cognitive psychology provides her with the foundational knowledge necessary to understand and evaluate user behavior and expectations. In addition, Lisa’s extensive experience with various research methodologies (e.g., interviewing, observation, focus groups, and experimental design) and her expertise in statistical analysis ensure that all human factors research is conducted according to best practice in user-centered research. Lisa earned her PhD in Psychology from Binghamton University, specializing in Behavioral-Cognitive Psychology with an emphasis in Statistics.