Presentation
Enhancing Participant Motivation and Perceived Value in Human Factors Research
DescriptionEnhancing participant motivation and perceived value is essential for successful human factors research for medical devices and pharmaceutical products, yet engagement levels vary widely across markets and study types. Common challenges include concerns about the legitimacy of the research, varying cultural drivers, uncertainty about what will happen during the study and participants' desire to understand the impact of their involvement.
For example, patients in the UK may be more hesitant to take part in a research project due to concerns it could be a scam, whereas patients in other markets tend to be referred to research projects by their HCPs. This helps recruiters to ensure they are recruiting the correct participants for the study and builds a level of trust between the participant and researcher before the session has even begun.
While participants in the US often prioritise monetary incentives, those in Germany are more motivated by the project's purpose and company reputation. In parts of Asia (China and Japan), there is a greater emphasis on personal benefits and meaningful activity during the study. Understanding these differences gives valuable context to researchers when interacting with and engaging participants.
Regardless of geography, many participants want to know how their contribution has been impactful to a project and potentially influenced the development of a product or service, yet HF teams often lack structured ways to share this information. We propose a collaborative approach with one of our trustworthy global recruitment partners to explore these motivators through surveys, interviews and analysis of existing participant data. Key areas include:
• understanding motivations for participation and the reasons why potential candidates decline the invite to participate in a study or fail to show up to their scheduled sessions,
• building trust in HF research studies and learning from previous experiences to ensure participants feel valued,
• gather insight to help achieve an increase in re-engagement in research studies and confidence in HF teams as trusted research partners.
Insights could be applied to develop best practices for culturally, diagnosis or condition sensitive engagement strategies, tailored communication, and transparent follow-up, ultimately positioning HF research as trusted, positive, and participant-centred events.
The research data will be collected prior to the presentation, and the research results and findings will be presented during the oral presentation.
For example, patients in the UK may be more hesitant to take part in a research project due to concerns it could be a scam, whereas patients in other markets tend to be referred to research projects by their HCPs. This helps recruiters to ensure they are recruiting the correct participants for the study and builds a level of trust between the participant and researcher before the session has even begun.
While participants in the US often prioritise monetary incentives, those in Germany are more motivated by the project's purpose and company reputation. In parts of Asia (China and Japan), there is a greater emphasis on personal benefits and meaningful activity during the study. Understanding these differences gives valuable context to researchers when interacting with and engaging participants.
Regardless of geography, many participants want to know how their contribution has been impactful to a project and potentially influenced the development of a product or service, yet HF teams often lack structured ways to share this information. We propose a collaborative approach with one of our trustworthy global recruitment partners to explore these motivators through surveys, interviews and analysis of existing participant data. Key areas include:
• understanding motivations for participation and the reasons why potential candidates decline the invite to participate in a study or fail to show up to their scheduled sessions,
• building trust in HF research studies and learning from previous experiences to ensure participants feel valued,
• gather insight to help achieve an increase in re-engagement in research studies and confidence in HF teams as trusted research partners.
Insights could be applied to develop best practices for culturally, diagnosis or condition sensitive engagement strategies, tailored communication, and transparent follow-up, ultimately positioning HF research as trusted, positive, and participant-centred events.
The research data will be collected prior to the presentation, and the research results and findings will be presented during the oral presentation.
Authors
Event Type
Oral Presentations
TimeWednesday, March 2511:30am - 12:00pm EDT
LocationMurray Hill East
Patient Safety Research and Initiatives